The Application of Islamic Communication Values in Professional Practice in the Media Industry (A Study at MNC Sport TV)
DOI:
https://doi.org/10.63738/annujum.v2i3.32Keywords:
Islamic Communication, Professional Practice, Media Industry, Communication EthicsAbstract
This study aims to analyze the implementation of Islamic communication principles in professional practice within the sports media industry at MNC Sport. The research uses a qualitative descriptive method based on field experience during a professional internship. Data were collected through direct observation and active involvement in production activities, then analyzed using a descriptive approach by linking findings with Islamic communication principles such as qaulan sadidan, qaulan baligha, qaulan layyina, and qaulan ma’rufa. The results show that these principles have been applied in several aspects, including accurate information delivery, polite communication with sources, effective teamwork, and responsibility in content production. However, there are challenges such as tight deadlines, demands for engaging content, and dynamic field conditions that affect the consistency of implementation. In conclusion, Islamic communication principles are relevant and applicable in media practice, but require awareness and professionalism to be implemented consistently.
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