Implementation of Sharia Communication Values in the Creative Process of MNC Muslim TV Program Production
DOI:
https://doi.org/10.63738/annujum.v2i3.33Keywords:
Sharia Communication, Creative Process, Muslim TV, Lentera Hati, MNC ChannelsAbstract
This study aims to analyze the implementation of Sharia communication values in the creative production process of the religious program "Lentera Hati" (Lentera Hati) in the Muslim TV department of MNC Channels. As a program broadcast digitally on the Vision+ platform every 4:00 PM Western Indonesian Time (WIB), "Lentera Hati" faces the challenge of balancing the quality of its da'wah content with the standards of the commercial media industry. The research method used is descriptive qualitative, with data collection techniques through participant observation and documentation. The results indicate that Sharia communication values are implemented through three main stages. This study concludes that the integration of Sharia values and professional production management are key to the success and sustainability of religious programs in the digital media era.
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